Marketing Communications Specialist
Company: Calculated Hire
Location: Louisville
Posted on: February 23, 2021
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Job Description:
The Sales Channel Marketing Communications role is responsible
for developing robust, multi-channel agent communication campaigns
that differentiate Our client's among agents as a preferred
carrier, grows the agent footprint, and enables sales. The Sales
Channel Marketing Communications Associate will be responsible for
offering tactical leadership for a broad range of communication
campaigns and activating various communication channels to drive
preference and advocacy with our Agent community. Responsibilities*
Responsible for the development and implementation of a
comprehensive, multi-channel agent communication plan designed to
position Our client's as a trusted and valued business partner *
Develop and deliver creative agent communications tactics to grow
preference and advocacy among Our client's agent community* Build
communications measurement model including, but not limited to
campaign metrics and KPI's and track progress towards Our client's
being an industry leader in agent communications* Collaborate
across the enterprise with leaders across functions to gain
alignment on key business priorities* Create dynamic, customized,
and segmented communication tactics to recruit, inform, and engage
our agent population* Conduct regular research and focus groups to
understand communications best practices and gather competitive
intel * Assist in communications strategy development and lead
day-to-day execution of all agent communication tactics* Test and
learn opportunities to activate various communications channels and
leveraging data and results to make informed communication campaign
decisionsKey Qualifications* Bachelor's Degree in Business
Administration, Marketing, Communications, or other
business-related degrees* Minimum 3 years of B2B or D2C marketing
and communications involved with all aspects of internal and
external* Effectively lead and execute marketing plans and work
cross-functionally with various parts of the marketing organization
and throughout the entire enterprise* Strategic and creative
thinker with proven experience of working with business partners
and agency partners cross-functionally* Experience developing and
managing strong relationships with business partners and agency
partners* Experience in developing and implementing digital
marketing campaigns and social media content* Excellent project
management skills* Strong attention to detail and excellent time
management skills* Proficiency in MS office, email marketing, and
marketing automation technology (Marketo, Constant Contact,
SilverPop, Elloqua, MailChimp, etc.)
Keywords: Calculated Hire, Louisville , Marketing Communications Specialist, Advertising , Louisville, Kentucky
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