Marketing Communications Specialist

Company: Calculated Hire
Location: Louisville
Posted on: February 23, 2021

Job Description:

The Sales Channel Marketing Communications role is responsible for developing robust, multi-channel agent communication campaigns that differentiate Our client's among agents as a preferred carrier, grows the agent footprint, and enables sales. The Sales Channel Marketing Communications Associate will be responsible for offering tactical leadership for a broad range of communication campaigns and activating various communication channels to drive preference and advocacy with our Agent community. Responsibilities* Responsible for the development and implementation of a comprehensive, multi-channel agent communication plan designed to position Our client's as a trusted and valued business partner * Develop and deliver creative agent communications tactics to grow preference and advocacy among Our client's agent community* Build communications measurement model including, but not limited to campaign metrics and KPI's and track progress towards Our client's being an industry leader in agent communications* Collaborate across the enterprise with leaders across functions to gain alignment on key business priorities* Create dynamic, customized, and segmented communication tactics to recruit, inform, and engage our agent population* Conduct regular research and focus groups to understand communications best practices and gather competitive intel * Assist in communications strategy development and lead day-to-day execution of all agent communication tactics* Test and learn opportunities to activate various communications channels and leveraging data and results to make informed communication campaign decisionsKey Qualifications* Bachelor's Degree in Business Administration, Marketing, Communications, or other business-related degrees* Minimum 3 years of B2B or D2C marketing and communications involved with all aspects of internal and external* Effectively lead and execute marketing plans and work cross-functionally with various parts of the marketing organization and throughout the entire enterprise* Strategic and creative thinker with proven experience of working with business partners and agency partners cross-functionally* Experience developing and managing strong relationships with business partners and agency partners* Experience in developing and implementing digital marketing campaigns and social media content* Excellent project management skills* Strong attention to detail and excellent time management skills* Proficiency in MS office, email marketing, and marketing automation technology (Marketo, Constant Contact, SilverPop, Elloqua, MailChimp, etc.)

Keywords: Calculated Hire, Louisville , Marketing Communications Specialist, Advertising , Louisville, Kentucky