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Media Planner Buyer

Company: Isaacs & Isaacs PSC
Location: Louisville
Posted on: May 16, 2022

Job Description:

Job DescriptionYes, it's true... Darryl Isaacs, The Hammer is hiring now! Isaacs & Isaacs is expanding and needs the help of a Media Planner/Buyer to take the Marketing team to the next level. You'll have an opportunity to further grow The Hammer brand across Kentucky and Indiana and execute media buys from start to finish. This is an in-office position at our 1601 Business Center Ct., Louisville, KY location.Compensation:$60,000Responsibilities:

  • Negotiate, schedule, and purchase all media including spot TV, cable, radio, print, and outdoor taking into consideration market conditions, historical pricing, case sign-ups, and competitor spending.
  • Maintain added value with all media partners.
  • Develop and maintain vendor and network relationships.
  • Hold all media vendors accountable so that schedules run clean.
  • Work with creative agencies & graphic designers on creative needs for all media & print creative needs.
  • Collect, organize and deliver creative specs to agency & graphic partners.
  • Proof all creative to ensure everything is grammatically, visually & ethically correct.
  • Responsible for all media traffic needs. This includes making sure all spots are approved & delivered in-house and all creative is delivered with clear traffic instructions to the media partners.
  • Gather & analyze post from all stations and ensure posting schedules run.
  • Handle all makegoods with stations.
  • Work with media partners for community events that are held and ensure press coverage is available.
  • Maintain internal documentation and historical data.
  • Review, reconcile, and approve media invoices within internal billing deadlines.
  • With direction from the Marketing Director, assess lead internal lead data for trends on increases & decreases by case type & marketing.
  • Work with Marketing Director on annual budgets and market distributions. Qualifications:
    • Minimum of 5 years media buying experience
    • Proficient in Microsoft Office Products
    • Ability to work on multiple deadlines
    • Ability to manage several projects at one timeAbout CompanyAt Isaacs & Isaacs PSC we have been winning personal injury cases for the people of Kentucky, Indiana, and Ohio for more than twenty years. We understand the devastating injuries and pain that can be caused by car accidents, truck accidents, and other personal injury incidents.

Keywords: Isaacs & Isaacs PSC, Louisville , Media Planner Buyer, Advertising , Louisville, Kentucky

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