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Lead Data Scientist Marketing

Company: Humana Inc
Location: Louisville
Posted on: September 24, 2022

Job Description:

DescriptionHumana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive. Against that backdrop Humana is building a best-in-class Consumer Marketing organization to drive profitable membership growth across diverse business lines. Marketing Analytics is a part of Humana's Marketing Organization, supporting marketing initiatives with actionable data and insights across the full consumer lifecycle. We champion a holistic marketing measurement strategy to ensure campaign results are measured with a consistent approach throughout all touchpoints of the consumer funnel. We are seeking a talented data professional to join our team as a Lead Data Scientist.ResponsibilitiesThe Lead Data Science is responsible for strategy, execution, and adoption of data-driven solutions to support and optimize marketing decisions for the Home Solutions or Primary Care respective marketing teams. The Lead will be a highly visible and impactful position. This role oversees analytics team efforts to provide data science and analytical solutions with the objective of optimizing performance across digital and non-digital channels. This position requires an in depth understanding of performance marketing analytics. The ideal candidate will have advanced experience with many of these areas, setting marketing objectives, marketing measurement, experimental design, attribution, optimization of targeting and creative within and across marketing channels, setting requirements for marketing data, and personalized marketing.Key responsibilities:

  • Strategic Consulting/Partnership: - Partner with marketing teams to identify and size marketing opportunities, identify dependencies (i.e., data, timing, regulatory, media, etc.) and make recommendations for marketing approaches to support business goals.
  • Test Design and Analysis: responsible for valid test design, appropriate sample sizing and setup to ensure results are statistically significant and insights are generated. - Responsible for advocating and building the discipline for continual testing, measurement, and iteration.
  • Campaign analysis and reporting: - Responsible for post-campaign analysis, including media performance (both actuals and to goal), consumer/audience performance and trends, consumer profiles, patient appointment analysis and trends, omni-channel analysis (online to offline, offline to online, optimal pathway, etc.). - Responsible for providing requirements to BI team to build reports into production environment. - Responsible for providing recommendations for future testing and roll-out opportunities. - Will partner with media agencies to share insights
  • Advanced Analytics: - Responsible for defining and executing on the marketing analytics roadmap. - Responsible for identifying the opportunity for advanced analytics (i.e., predictive models for targeting, segmentation solutions, cross-sell models, call routing models, etc.) and working with analytics partners to develop the solution, ensuring models are stable, actionable, valid and risk compliant.
  • Agency Partnership: - partner with creative/media agencies to share data & insights and collaborate on test design & recommended media mix to support effective execution and optimization of marketing initiatives.Required Qualifications
    • Bachelor's degree, preferably in an analytical discipline such as statistics, mathematics, engineering, or related field
    • Advanced experience in multiple marketing strategies such as marketing measurement, attribution, forecasting, experimental test design and media mix model development.
    • 8+ years of analytics in a fast-paced environment
    • Experience in managing change by leading and energizing others, modeling adaptability, and inspiring strong organizational performance through periods of transformation, ambiguity, and complexity
    • Current or recent experience in a large, highly matrixed company
    • Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences
    • Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcomePreferred Qualifications
      • Master's degree
      • Prior health insurance industry experienceAdditional InformationVaccine Policy:Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field. Every associate and contractor who work inside a Humana facility or in the field, regardless of vaccination status, must complete a daily health-screening questionnaire. - -Work-At-Home Requirements:
        • WAH requirements: Must have the ability to provide a high-speed DSL or cable modem for a home office. Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.
        • A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required. -
        • Satellite and Wireless Internet service is NOT allowed for this role.
        • A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationWhy Humana? At Humana, we know your well-being is important to you, and it's important to us too. - That's why we're committed to making resources available to you that will enable you to become happier, healthier, and more productive in all areas of your life. -Just to name a few:
          • Work-Life Balance
          • Generous PTO package
          • Health benefits effective day 1
          • Annual Incentive Plan
          • 401K - -Immediate company match
          • Well-being program -
          • Paid Volunteer Time Off
          • Student Loan RefinancingIf you share our passion for helping people, we likely have the right place for you at Humana.Social Security Task:Alert: Humana values personal identity protection. - Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. - When required, an email will be sent from with instructions to add the information into the application at Humana's secure website. - -Interview Format:As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called Modern Hire to enhance our hiring and decision-making ability. Modern Hire allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule.If you are selected for a first round interview, you will receive an email correspondence inviting you to participate in a Modern Hire interview. - In this interview, you will receive a set of interview questions over your phone and you will provide recorded or text message responses to each question. You should anticipate this interview to take about 15 minutes. Your recorded interview will be reviewed, and you will subsequently be informed if you will be moving forward to next round of interviews.Scheduled Weekly Hours40

Keywords: Humana Inc, Louisville , Lead Data Scientist Marketing, Advertising , Louisville, Kentucky

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