Marketing Specialist

Company: Malone Workforce Solutions
Location: Louisville
Posted on: November 25, 2022

Job Description:

Bring your personality to the Malone team! Go-getter. Straight-talker. People person. If that sounds like you, consider joining us for our mission. At Malone, there is nothing we love more than helping people and companies connect to accomplish amazing things! Malone is a private, award winning company that provides employees to clients spanning across the country. Malone was voted as one of the Top 100 Staffing Companies to work for in 2022 by the World Staffing Awards. We have experienced incredible growth and will continue this trend by investing in our most important resource: our people.
Malone Solutions is actively recruiting the best and brightest to join our growing industry. As part of the Marketing team, the Marketing Specialist exists to draft, edit, and publish advertising, copy, and content, to support the execution of the company's vision and mission by promoting services and increasing brand awareness. If you are looking to join a family-owned and operated company with a great team environment, room for advancement and the opportunity to make a meaningful difference, we are hiring a Marketing Specialist for our Corporate office in Louisville, KY!
The Perks:

• Full Benefits Package including health, dental, vision, and life insurance
• Opportunities for internal advancement
• Relaxed office environment with casual dress code
• Fun, results-driven culture- we reward hard work and celebrate success as a team through company-sponsored activities and team-building events
• Career Development Opportunities
• Opportunity to work with a talented and driven team to support you
• No more nights and weekends!
• Monday- Friday, 8:00 AM-5:00 PM
• Paid Time Off and 11 paid company holidays
• Partnership with Points University, an accredited institution, to provide tuition discounts
• 2 Days of Giving- Employees get two days of paid time off each year to volunteer their time at an organization of their choice
• Health and Dependent Care FSA options
• 401K with Company Match
  The Primary Responsibilities:
• Write high-quality and creative marketing and recruitment content for all digital and print channels
• Assist in developing and implementing quarterly Marketing campaigns for the branch offices (i.e. Blitz in a Box, Account Based Marketing Campaigns, Updated Blog Content, etc.)
• Research topics to find unique insights that provide the audience with useful and relevant information, while communicating and embodying the company's values
• Interview employees, providers and customers for case studies, testimonials, and white papers
• Copywrite for corporate internal communications
• Work closely with other departments to make sure all initiatives and goals are met
• Maintain all content libraries on SharePoint and our internal ordering platform
• Develop and execute marketing and recruitment marketing plans and activities to support the company's focus areas for growth and customer satisfaction
• Strong focus on graphic design and content creation
• Manage relationships and activities for outside marketing vendors: Promo shop, printers, office signage
• Maintain and format all internal documents (this includes contracts, forms, sales training type materials)
• Local events and activities: Support offices for small scale graphics requests, for example: job fair flyers, recruiting flyers, ads in bulletins
• Branch information updates to website, google my business, yelp etc
• Social media: Monitor and reply to online reviews; coordinate with local offices if needed, develop and post content to all social media properties
• Internal Communications: coordinate with internal stakeholders to develop and send weekly internal communication emails; manage company-wide calls
• Develop marketing content
• Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Developing, Managing and Analyzing the success of our employee-facing marketing campaigns as follows:
• Managing Pay-Per Click Campaigns for Google, Facebook and Indeed
• Developing the creative for the ads (artwork)
• Managing quality scores to maintain the lowest possible cost per click - Managing key words to maximize results
• Understanding of how to track web visitors (via Phenom People Analytics) and influence their behavior in order to generate more applications
• Coordinate efforts to attract applicants utilizing internal and external internet sites, job fairs, business fairs, and employee referrals
  The Qualifications:
• Bachelors degree in Marketing, or a related field, or equivalent experience
• Highly creative, detailed, methodical, and structured
• Proven record of excellent writing demonstrated in a professional portfolio
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work on multiple projects with different objectives simultaneously
• Committed to helping others plan and execute
• Experience working in a very fast-paced, high-volume setting
• Strong interpersonal skills and willingness to communicate with peers and leadership
• Proficiency with computers, especially marketing programs
• Adaptability to changes in priorities and project; a self-starter
• Ability to influence others through content
• High level of professionalism and integrity; good judgmentManagement Registry, Inc. hiring decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  For more information, please contact our corporate office at 1-866-805-8600.

Keywords: Malone Workforce Solutions, Louisville , Marketing Specialist, Advertising , Louisville, Kentucky