Marketing Director
Company: KWES-TV Midland/Odessa
Location: Louisville
Posted on: January 13, 2021
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Job Description:
Are you a strategic marketing leader who can inspire creative
excellence? Do you want to work among the best? If you want to work
with forward-thinking leaders in the media industry who can offer
significant growth opportunities and with people who have the
imagination to think big and the guts to take risks, keep
reading.TEGNA is seeking candidates who want to apply every ounce
of their leadership, creative, digital and strategic marketing
skills to develop and execute brand-and-buzz-building,
award-winning ideas across media (on-air, online, on social,
tablet, mobile, experiential et al.) at a world-class level all in
the interest of multiplatform audience and revenue growth. We're
seeking marketing directors who settle for nothing short of
flawless execution, consistently ask "what if" and who aspire to
deliver consumer and advertiser campaigns with unbridled potential
for reach and impact.Key components of this include:* Pushing the
boundaries of a station's audience, revenue and brand potential by
serving as a collaborative business partner to a station's
leadership team and playing a key role in the integrated marketing
planning and budgeting process.* Conceptualizing and engineering
the creation of compelling, multiplatform, original station image,
news and entertainment programming and commercial campaigns and
when necessary, execute all visual elements personally. Based on
sound strategy outlined in creative briefs, campaigns must clearly
and creatively reach stated goals and reinforce the value of the
station's brand. Concepts must work in all media including TV,
digital, social, mobile.* Proactively creating opportunities for
audiences to connect with our content by developing annual and
quarterly strategic plans, prioritizing key marketing messages and
generating breakthrough concepts and strategies.* Developing and
implementing audience development strategies by applying research
insights, data and analytics to marketing activations, including
but not limited to content partnerships, digital marketing efforts
and more.* Acting as a collaborative architect for all touchpoints
between the station and its audiences. Living as the station's
"chief brand officer", evangelizing the brand and championing all
brand-related matters inside the organization.* Being a big, bold
thinker/innovator and at times, disruptor, for the station. Staying
abreast of cutting edge tools, promotion trends and campaigns.
Collaborating on a regular basis with station's news director and
general manager and as necessary, pushing the station into
uncomfortable territory.* Identifying and championing strategic,
cross-department (such as news, social, corporate) and
cross-business unit marketing tie-in efforts for maximum positive
brand impact, marketplace visibility and revenue generation.*
Leading a team of creative personnel to perfection in terms of
execution and directly supervising employees in the promotions
department including but not limited to hiring great people,
training, disciplining and appraising performance of employees.*
Supporting local sales teams in generating non-traditional revenue
dollars.Requirements:* At least 8 years consumer advertising and
promotion experience with promotion-specific record of success in
the television/news industry, brand management, or
marketing/digital/advertising agency. Experience creating and
measuring integrated advertising campaigns supported by an
outstanding creative ability and an exceptional portfolio (link to
reel required).* Firsthand, working knowledge of on-air and digital
promotion production techniques, and familiarity with current
production and photography trends.* Experience translating
broadcast designs and concepts to interactive digital and social
media campaigns. Has a track record of successfully strengthening
brands by applying tenets of branding, brand consistency and
creative cohesion.* Hands-on experience in marketing content on
both linear and non-linear platforms, including utilizing and
optimizing display marketing campaign; retargeting, social media,
mobile marketing, etc.* Experience with on-air planning and ability
to manage and maximize station's promotional inventory in order to
drive viewership and other business goals.* Proven track record of
developing and producing revenue-driving client campaigns.* Strong
media planner and buyer who understands co-op spending and can
build strong partnerships with network, syndication and other 3rd*
Ability to work with a sense of urgency within a deadline oriented
fast paced team environment and juggle multiple projects and
priorities at once.* Comfortable working non-traditional hours to
compete in breaking news situations.* Excellent manager capable of
managing up, down and across. Able to manage teams of both
strategic and creative personnel.The ideal candidate is inherently
creative and curious, living in a state of constant learning that
can benefit the larger organization. They hold themselves to high
professional standards, have a good sense of humor, check any ego
at the door and can quickly earn the respect of their
colleagues.They are an effective communicator who is able to
present and justify thoughts, ideas and decisions in a clear,
concise, and appropriate manner. They have excellent verbal and
written communication skills and know how to tailor all
communications to the audience for which it is intended. Can
organize and develop presentations that effectively sell a given
strategy, tell a story and can persuasively sell-in ideas/media
plans/budgets/strategies to all levels of station and corporate
management, to advertisers and other stakeholders. They are able to
effectively manage up, down and across forging strong relationships
with a variety of colleagues.The ideal candidate is insight-driven,
able to work with local research teams, corporate research staff
and 3rd party vendors to garner audience insights and translate
those into effective, measurable marketing strategies. They are
also a planner by nature, able to operate with a sense of urgency
in the present and be constantly looking 6-18 months ahead so as to
bring organization, order and planning to the larger marketing
team.Ideal candidates also have a get-it-done attitude that
persists regardless of obstacles and can foster collaboration and
input from the team as a whole. They can easily manage the creative
process and facilitate brainstorming remaining always open to the
ideas of others with a sense of how any given project/potential
idea may play out in the marketplace.About TEGNATEGNA Inc. (NYSE:
TGNA) is an innovative media company that serves the greater good
of our communities. Across platforms, TEGNA tells empowering
stories, conducts impactful investigations and delivers innovative
marketing solutions. With 62 television stations and four radio
stations in 51 markets, TEGNA is the largest owner of top 4
affiliates in the top 25 markets, reaching over 38 percent of all
television households nationwide. TEGNA also owns leading multicast
networks Justice Network and Quest. TEGNA Marketing Solutions (TMS)
offers innovative solutions to help businesses reach consumers
across television, email, social and over-the-top (OTT) platforms,
including Premion, TEGNA's OTT advertising service. For more
information, visit www.TEGNA.com.TEGNA Inc. is a proud equal
opportunity employer. We are a drug free, EEO employer committed to
a diverse workforce. We encourage and consider all qualified
candidates regardless of race, color, religion, national origin,
sex, age, marital status, personal appearance, sexual orientation,
gender identity, family responsibilities, disability, enrollment in
college or vocational school, political affiliation, veteran status
or genetic information.#LI-CW1
Keywords: KWES-TV Midland/Odessa, Louisville , Marketing Director, Executive , Louisville, Kentucky
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