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Content Marketing Manager

Company: SkuVault
Location: Louisville
Posted on: May 15, 2022

Job Description:

Who is SkuVault?
SkuVault is a Louisville-based SaaS company, and we're obsessed with helping our clients grow by solving the most difficult challenges in eCommerce fulfillment. We're against all-in-one software companies who force retailers to grow their way. SkuVault shows clients a better choice: where flexibility and inventory transparency builds trust with buyers.
We take our core values - team, transparency, innovation - seriously. We expect others to do the same. It's why we've been named one of America's fastest-growing private companies for five straight years. And why more than 1,000 of America's best eCommerce retailers love us.
Content Marketing Manager:
The Content Marketing Manager will be responsible for creating compelling long-form and video content that advances our mission: helping eCommerce retailers grow. You'll create white papers, e-books, and video case studies, and help us pioneer a new podcast that helps sellers improve how they fulfill orders and delight their buyers. Content is our brave new world, and we want you to lead us there!
Key Responsibilities:

  • Plan, write, and see to fruition long-form content (e.g. white papers, e-books) to educate potential clients and grow our leads database
  • Work with a range of teams - Sales, Marketing, and Product - to craft content that supports our mission, communicates the benefits of our software, and moves potential buyers to action
  • Launch and promote a video/podcast series that entertains, delights, and educates potential customers on how best to grow their business
  • Work with CS and Product teams to develop "how-to" and other videos to build our YouTube followership
  • Source, interview, and create case studies (video) of customers that detail their journey to success
  • Work with the Marketing team to promote content throughout web and social channels
  • Edit and potentially narrate videos as needed
    • B.S. in Marketing, Communications, or related field
    • 5+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or strategy consulting
    • 3+ years of content or video marketing experience
    • Proven experience editing and creating compelling video content
    • Previous SaaS and enterprise software experience preferred
    • Excellent verbal and written communication skills
    • Creative, resourceful, detail-oriented, and well-organized
    • A strong team player but still a self-starter who thrives in a fast-paced, high-growth startup environment
    • Experience with networked platform products and product-led growth is beneficial

Keywords: SkuVault, Louisville , Content Marketing Manager, Executive , Louisville, Kentucky

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