Vice President, Online Communities

Company: Marketing Management Analytics, Inc.
Location: Cincinnati
Posted on: June 1, 2025

Job Description:

The Communities and Panels team gives clients real-time access to their consumers via an engaging, social platform. Research activities include quant and qual - and regardless of approach, always encourage proactive, in-depth feedback through asking, listening, discussing, and co-creating.What makes this role important at Ipsos?In this role you will be responsible for leading a team and accelerating the growth and retention of business within Ipsos' online communities and panels practice. The role requires excellent organizational and interpersonal skills, a strong understanding of consumer engagement and how it can be leveraged to support our clients, combined with practiced experience in brand and marketing strategy and how insights play a critical part in the process. You will oversee and support teams across the US. You will also be part of the senior management team driving the future of the practice.What you can expect to be doing:

• Drive commercial growth: maintaining strong relationships with Ipsos' client partner organization and service line leaders to drive both internal and external sales opportunities, leading proposal strategy and development and guiding sales to close. Includes leading development of annual business plans focusing on key client and sector growth and retention strategies.
• Act as a subject-matter expert: in community-based research - develop a thorough working knowledge of qualitative and quantitative research principles and methodologies, and how to best leverage them in an integrated, multi-media, digital environment. Be an active voice in the external market.
• Lead a client services team: of researchers responsible for the successful delivery of key client programs ensuring they have the guidance, mentorship and training to consistently please and delight our clients.
• Be a trusted advisor: with our key clients, providing strategic guidance and proactive counsel and establish deep relationships that lead to regular conversations on business issues and needs.This might be the job for you if you have:
  • Understanding or experience with online communities/panels required
  • Minimum of 10 years of relevant business experience (market research), including experience in digital
  • Must be willing to travel, up to 20%
  • Demonstrated success in developing deep, lasting relationships with senior-level clients (research, marketing, C-suite)
  • Client service and business building with a background in strong strategic thinking and creative problem solving
  • Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills are necessary
  • Strong team leadership skills with experience in mentoring and/or managing others.
  • Background leading/inspiring teams that work collaboratively with a diverse group
  • Superior organizational skills and unflagging attention to detail
  • Comfortable managing a demanding and multi-faceted work load
  • Experience in supplier-side market research role a plusIf you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $140,000 to $150,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.What's in it for you:At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:Why Work at Ipsos - USCommitment to DiversityIpsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.#AE1#LI-HybridAbout the TeamThe SMX Communities team gives clients real-time access to their consumers via an engaging, social platform. Research activities include quant and qual - and regardless of approach, always encourage proactive, in-depth feedback through asking, listening, discussing, and co-creating.About UsIpsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!Job Info
    • Job Identification 5504
    • Job Category Research
    • Posting Date 03/17/2025, 04:48 PM
    • Locations Cincinnati, OH, United States; Norwalk, CT, United States; Culver City, CA, United States; Washington, DC, United States; San Francisco, CA, United States; New York, NY, United States; Chicago, IL, United States (Hybrid)
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Keywords: Marketing Management Analytics, Inc., Louisville , Vice President, Online Communities, Executive , Cincinnati, Kentucky