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Marketing Director

Company: Fastline Media Group
Location: Louisville
Posted on: November 11, 2019

Job Description:

Fastline Media Group is the innovative consumer resource and marketing partner of choice for the evolving agricultural community. We are currently searching for a highly creative person that is motivated by both challenges and success.
Fastline is making great strides digitally with new products and customer solutions that make us the leader in the ag space!
The Marketing Director will lead a team of subject matter experts and develop marketing and advertising strategies and initiatives for communication with customers, prospects and internal employees. The Marketing Director will establish best practices and campaigns based on company initiatives and goals and supports the marketing team to execute them through coordinating marketing initiatives, designing marketing research projects and analyzing results.
Responsibilities:

  • Development of Fastline's marketing goals and objectives.
  • Directs team on creation of advertising and sales collateral materials and resources.
  • Oversees development of email, social media, SEM/SEO, digital and traditional print campaigns.
  • Establishes research methods, such as survey, opinion poll, or questionnaire, and designs means for collecting data about Fastline's readers, advertisers and prospects.
  • Support sales team on sales calls, presentation and advertising strategy development.
  • Travel with sales associates and attends trade shows as necessary for research purposes.
  • Report department activity and success to management and sales teams.
  • Develops and conducts surveys and focus groups to analyze customer purchasing patterns, preferences, and organization's image and marketing effectiveness.
  • Researches market conditions and conducts feasibility studies to determine market demand for existing and new products or services.
  • Gathers, analyzes, and compares competitor data.
  • Prepares reports, including charts and graphs, and presents recommendations for action plans to management.
  • Other duties as may be assigned.
    Requirements:
    • Bachelor's degree in Marketing or a related field
    • 4+ years proven marketing experience
    • Superior attitude and work ethic
    • Superior communications skills
    • Ability to manage multiple projects and people
    • Creativity
      We offer a highly competitive compensation and benefits package including medical/dental, 401K, life/STD/LTD, vacation, and weekly massages (We are not joking). Our headquarters is located 20 minutes from downtown Louisville.
      We invite you to learn more about us! Check out our video at:
      Or our website at:

Keywords: Fastline Media Group, Louisville , Marketing Director, Executive , Louisville, Kentucky

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