Director New Business Development
Posted on: November 11, 2019
Can you sell creativity?
This is a work from home opportunity for the right candidate. Could
be full or part-time.
Total compensation with bonus $80k-$110k
We are the #1 outsourced lead generation/business development firm
for ad agencies, PR firms, etc. Instead of hiring an inside sales
person, they hire us.
We opened our doors in 2005 and have been on a solid growth and
profit path since starting the business.
We are looking for another Director of Business Development to
support the growth in our Cincinnati-based company.
Each inside sales person will represent up to four non-competing
agencies and will reach out to marketing prospects with the goal of
setting meetings for the agencies that they represent.
The Director New Business position is entirely inside (from home)
sales and incorporates predominantly email, phone calling and
social media (typically LinkedIn) as its main prospecting
It is critical to the position that you have a strong grasp of
consultative selling, effective sales email writing and the ability
to research marketing challenges and translate those to your
selling efforts on behalf of your clients.
While the position is about opening doors with prospects and
acquiring first meetings, we are not telemarketers or appointment
setters-with any meeting set, there needs to be a legitimate reason
to set the meeting, not forced or simply a fact-finding mission on
behalf of the prospect.
This is a unique sales position in several ways:
-It is roughly 75% sales and 25% account management-effective
client communication on progress and account status is crucial
-You do not have to find your own leads: we have a team of list
builders who create prospecting lists based off client criteria
-You're selling services, not a product, and often these are
A typical day:
You are selling advertising/marketing services for (typically) 4-5
non-competing marketing agencies.
Every day, you put on "the hat" of one of your agencies and call,
email and use LinkedIn, reaching out to marketers that your
marketing agency is interested in meeting with. To these marketers,
you look like you're part of the agency. You have an email and
voicemail in their agency.
Your job is to set meetings for the agency, make sure those
meetings occur (as best you can) and prepare your client for those
Key to the role is gaining an initial understanding of the
categories your clients focus on (CPG, Pharma, building Products,
Retail, Automotive, etc.) and relaying your understanding of that
category and your client's expertise to your prospects, so that
they understand there is a valid reason to meet with your
A good majority of your clients will have content (case studies,
blog posts) but some will have limited amounts-those individuals
truly successful in this position are those who can do the
(limited) research necessary to create emails and messaging that
will break through to the prospect.
Generic, salesy templates used repeatedly do not equal success in
New Business Directors make $80k-$110k depending on their
So, if you can sell creative and service firms, are adept at client
communication and building relationships with clients, and have
strong consultative sales skills, this job is for you!
Requirements for the position:
-10+ years in an inside sales roll, preferably selling services
-Strong organizational skills
-Account management experience preferred
-Research Skills (specifically Google searches, category-specific
blogs, industry trades)
Keywords: RSW/US, Louisville , Director New Business Development, Executive , Louisville, Kentucky
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