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Regional Site and Change Communication Manager

Company: Michelin North America, Inc
Location: Louisville
Posted on: November 11, 2019

Job Description:

Regional Site and Change Communication Manager

Michelin, the Worldwide leader in Tires, is hiring!

- - - - - - - - - - - -


* Manages the development, production and implementation of a strategic communication plan.

* Directs internal or external partners as required to ensure effective and efficient translation of communication strategies into activation plans.

* Periodically benchmarks strategy and communication plan with other organizations seen as best in class.

* Executes action plans for corporate and brand communication.

* Uses performance measurements to establish a diagnostic.


* Understands audiences and develops specific actions and tools to promote their engagement with the entity/Group strategy and initiative.

* Develops managerial communication tools and supports this communication with the management of the entity.

* Advises management on how to engage their teams, including equipping plant leaders to improve communication skills.

* Identifies gaps or support materials to improve communication channels.

* Highlights the contributions of people and teams to support engagement.

* Identifies obstacles to the implementation of change initiatives and adjusts communication plans as needed.

* Assists in developing change communication plans.

* Identifies performance measurement criteria and monitors impact of change communication.

* Drafts messaging for company spokespeople (including plant managers).


* Ensures that all messages are interpreted as intended by the team.

* Delivers on budget.

* Advises and/or assists the Leadership Team and/or site(s) management on communication for events.


* Employs crisis principles to classify potential or current crises under supervision.

* Leverages crisis communication tools to manage crises of varying complexity.

* Identifies obstacles that can impact the success of crisis communication methods and tools.

* In collaboration with, and under advisement of public relations, develops holding statements to be delivered to stakeholders, through media outlets and/or on social media.

* Identifies key risk factors for an online crisis, escalating concerns as required.

* Monitors brand reputation on internal social media and employee app following the release of crisis communication content.

* Follows reputation management guidelines to maintain the organization s reputation and authenticity through stakeholder engagement.


* Ensures the consistency of the different brands' positioning within the Group's communication actions.

* Implements through his/her internal partners the Group Brand management standards in terms of editorial, visual and sound identities.

* Demonstrates understanding of brand performance and communication efficiency monitoring.


* Contributes to a digital communication project and coordinates across departments.

* Assists with general digital engagement communication initiatives, including social media.

* Contributes to create digital editorial calendars.

* Demonstrates understanding of digital measurement and understands key metrics used to analyze digital initiatives in the site(s).


* Contributes as a key team member, along with site leadership team, to set community relations strategy. Engages with employees to support the site community relations strategy.

* Acts as one of the faces of the plant in execution of the community relations strategy.

* In collaboration with, and under the advisement of public relations, develops key messages for community engagements to be delivered to stakeholders through local media outlets and/or on social media.

* Communicates community relations activities and progress to leadership team, employees and central community relations contacts.


* A Bachelor s degree in business or communications

* 3-5 years of experience in a communications-related position

* Experience in a manufacturing environment preferred, but not required

* The expectation is that 75 percent of the successful applicant s time will be devoted to internal communication activities and 25 percent will be devoted to community relations.

* Candidates must pass a third-party assessment gauging grammar, sentence construction, vocabulary, information retrieval and reading comprehension. In addition, applicants will be asked to write a short essay.


* Strong written and verbal communication skills

* Well-organized and able to manage multiple tasks simultaneously

* Change management experience

* Emotional intelligence/ability to use emotional information to guide thinking and understand motivation

* Good listening skills

* Confidence to ask questions and challenge leadership

* Ability to create relationships


Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles.

Michelin also offers a full range of innovative services and solutions that help make mobility safer, more efficient and more environmentally friendly. To create unique mobility experiences, Michelin publishes travel guides, hotel and restaurant guides, maps and road atlases.

Headquartered in Greenville, S.C., Michelin North America employs more than 20,000 people and operates 19 major manufacturing plants in the U.S. and Canada.

Michelin is recognized as an employer of choice by the people who work here. They stay at Michelin because they have careers with a purpose at a company with a purpose. In fact, more than 97 percent of Michelin employees say they choose to move forward together with our company each year.

Michelin s status as a great place to work has been validated by the leading authorities on workplace culture:

* Forbes annual survey of America s Best Large Employers, No. 1 Overall

* Certified as a Great Workplace by Great Place to Work Institute.

* " 2018 Top Company for Women to Work for in Transportation" by Women in Trucking Association

* Thomson Reuters, No. 2 in the top 100 most diverse and inclusive organizations globally

* AARP, one of the Best Employers for Workers Over 50

Michelin takes an advanced approach to career development, ensuring that you will come for a job but stay for a career. More than 75 percent of our managers are promoted from within, and we offer multiple career development paths to challenge employees to grow and realize their purpose across the span of their individual careers.

Apply now and start your own mobility journey with Michelin today.


Motivated by our Purpose - We Care about Giving People a Better Way Forward - Michelin offers our employees a comprehensive Total Rewards package with competitive well-being, health care, life insurance and retirement benefits and perks such as:

* Paternity leave

* Maternity leave

* Tuition reimbursement

* Family health care centers and fitness facilities at several company locations

* Fitness membership reimbursement through a network of nationwide facilities

* 529 college savings plan

* A 401(k) match

* Free tires based upon years of service

* An Employee Assistance Program

* A relocation assistance program

Michelin is an equal employment opportunity employer of minorities, women, veterans and the disabled. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com

This position is not available for immigration sponsorship

Keywords: Michelin North America, Inc, Louisville , Regional Site and Change Communication Manager, Executive , Louisville, Kentucky

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