Director Marketing, Member Acquisition & Retention

Company: Anthem, Inc.
Location: Louisville
Posted on: September 16, 2020

Job Description:

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Director Marketing, Member Acquisition & Retention Location: Louisville, KY

Job Family: Marketing

Req #: PS38978-2132

Date Posted: Sep 13, 2020

Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!

We are hard at work re-imagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.

Do you know how to use data and insights to create and influence winning strategies and programs for customer acquisition and retention? Can you lead a team in delivering outstanding digital marketing experiences for prospective and current customers while meeting business objectives? This role is tailored to someone who’s excited about proving that the answer to those questions is yes.

The successful candidate is responsible for leading the acquisition and retention team within the Commercial Member Marketing Organization demonstrating the ability to:

Develop and execute omni-channel experience strategies in member marketing for Open Enrollment to acquire and retain group members.

Lead the organization in the identification and deployment of innovative, forward-thinking marketing experiences that drive measurable value.

Partner with select accounts to provide consultation for best marketing experiences across journeys and channels that drive value, engagement, retention, and acquisition.

Proven leadership, passion for customer satisfaction, an influential personality, the ability to embrace and lead change, and a deep commitment to collaboration and inclusion fuel success in this opportunity. The candidate must have a working knowledge of marketing technology, performance marketing, SEO, and content management. Demonstrable experience is required in omni-channel marketing planning by cost and value, activating insights and data, directing with an analytical and data-driven mindset, thought leadership, and people leadership.

This role’s primary duties include, but are not limited to:

Uses customer data and market information to proactively identify and assess business opportunities to create customer growth, retention, engagement, and satisfaction.

Directs operations of functional marketing areas that may include direct marketing, product development, agency management, marketing research, marketing events, and marketing communications.

Formulates and oversees short- and long-term omni-channel marketing strategies and tactics to grow and retain profitable membership.

Performs industry and competitive analysis, market sizing and segmentation analysis, customer value proposition analysis, and customer experience analysis.

Identifies strategic priorities, collaborates with business partners to prioritize and execute on the strategic plan, and evaluates performance to measure results.

Develops and implements metrics to report and monitor progress against goals.

Recommends changes and adjustments to market strategies to increase program effectiveness.

Hires, trains, coaches, counsels, and evaluates the performance of direct reports.

Qualifications

Requires a BA/BS degree; 8 - 10 years of professional/leadership experience; or any combination of education and experience, which would provide an equivalent background.

****Proven Omni channel experience, preferred.

Managed Health care experience helpful.

Excellent analytical, negotiation and presentation abilities required.

Excellent managerial and change management leadership skills required.

Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2019 DiversityInc magazine Top 50 Company for Diversity. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran.

Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem.

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Keywords: Anthem, Inc., Louisville , Director Marketing, Member Acquisition & Retention, Other , Louisville, Kentucky