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Marketing Strategy Director - Louisville - 40296

Company: anthem
Location: Louisville
Posted on: June 12, 2021

Job Description:

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Location: Louisville, KY Job Family: Marketing Req #: PS51788-2132 Date Posted: Jun 3, 2021


SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., its a powerful combination, and the foundation upon which were creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. At Anthem, we are focusing on building a brighter future where health care is affordable, accessible, personalized, and uncomplicated.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

We're looking for a dynamic marketing leader to help us deliver on our vision for the member journey by developing and implementing innovative member digital and print communication solutions. Candidates must have experience building omnichannel marketing strategies, project planning, and activating personalized communication programs that support member enrollment, retention, and clinical/advocacy engagement. Experience with campaign automation, journey mapping, simple copywriting (in a simple conversational tone), and data analytics background or strong experience in analyzing and measuring performance, is also preferred. This position requires a high level of attention to detail, highly motivated and self-driven team player with the ability to successfully partner with multiple departments to meet tight deadlines and execute flawlessly to achieve defined objectives.

Primary Responsibilities

* Develop and manage a team of 7 National Account Marketing Managers * Manage all elements of Key Reporting Metrics for National Account team reporting * Manage multiple priorities and deadlines through detailed project management and team management approach * Identify and manage core governance practices to ensure Brand messaging & voice are aligned in all messaging * Lead strategy for Anthems employee benefits program communication program, as well as select National Account clients. * Lead strategy for digital enrollment/plan selection platforms & CX capabilities, responsible for prioritizing the business application, refining backlog, and collaborating with the project team & stakeholders to deliver business value. * Build client-specific integrated communication plans that drive results * Work with creative partners to develop messaging that is compelling and on-brand * Partner closely with other member communication practitioners to deliver a seamless experience for our members * Develop business cases to drive investment and oversee financials * Works closely with IT partners to plan and deliver capabilities


* Requires BA/BS degree; 8 years experience; or any combination of education and experience, which would provide an equivalent background. * For URAC accredited areas the following applies: Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills. * Requires

Preferred Skills:

* Degree inmarketing communications, marketing automation, customer experience, and project management. * Expert knowledge of digital and direct marketing channels and practices. * Ability to leverage strong critical thinking and analytics to develop data-driven strategies and evaluate performance. * Strong presentation skills, as well as the ability to visually represent complex ideas in a simplified way * AEM, Salesforce Marketing automation experience/knowledge HIGHLY preferred

Hight Preferred:

* ******Experience in healthcare insurance and/or voluntary marketing (dental, life, disability, supplemental health)

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For, is ranked as one of the 2020 Worlds Most Admired Companies among health insurers by Fortune magazine, and a 2020 Americas Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem.

Keywords: anthem, Louisville , Marketing Strategy Director - Louisville - 40296, Other , Louisville, Kentucky

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