VP of Marketing

Company: Gaia
Location: Louisville
Posted on: June 12, 2021

Job Description:

The VP of Marketing will be responsible for driving member acquisition on the Gaia platform by leading and creating customer centric marketing plans. The ideal candidate is a performance based growth strategist who is adept at full-funnel, fully integrated planning, and can support the execution and optimization of new customer acquisition through the marketing campaigns of brand, and content covering Transformation, Seeking Truth, Yoga and Alternative Health. You will lead strategic projects and implement our go to market plans through managing the content, product, and member communications teams. To be successful in this role, you must have a hybrid of skillsets, which include, content marketing, performance marketing, data analysis, and the ability to lead, develop and grow a high performing team.

Responsibilities

Develop, lead, and be accountable for Gaias near and long-term growth plans, maximizing subscriber and revenue growth Accountable to the quality of the growth as well as CAC Build scalable and effective marketing strategies that drive awareness and conversion of Gaias multiple products Identify core audience opportunities to engage in the most efficient growth channels and tactics to deliver customer success/return Set the direction and work as part of a cross-functional group to drive metrics at every stage of the marketing funnel, ensuring continuity throughout the customer journey Translate marketing strategy to create high-performing creative assets that highlight Gaias original and licensed content Coordinate with internal teams to continuously analyze subscriber behavior to iterate on go-to-market plans Strong knowledge of the SVOD landscape: identify new opportunities to differentiate, create customer value and win market share through understanding the competitive environment Oversee marketing budget and campaign spend Bring an innovative, positive, entrepreneurial and creative energy to the role with a focus on continuous improvement and member growth Partner with international teams to ensure marketing campaigns are relevant to a global fan-base and customized for local and regional country nuances Collaborate with cross-functional teams to ensure all touchpoints, projects and work streams are aligned

Qualifications

15+ years of marketing experience in entertainment, media or a subscription-based business.
Proven ability to build, lead, and mentor high performing teams In depth understanding of AB/MVT testing required Proven ability to innovate and improve throughout content campaign management including planning/testing, creative development and ongoing optimization Expertise in digital performance based marketing with deep understanding of converging channels, programmatic, and holistic video strategies Understanding of the changing landscape of digital media.
Hands on experience with end-to-end marketing project planning, scaling campaigns and a strong knowledge of digital platforms and marketing standard methodologies Ability to juggle projects and deadlines, prioritizing the most important work Strong familiarity/affinity for our content is a prerequisite to applying Membership in Gaia is strongly preferred Must be able to work in our office in Louisville, Colorado U.S. citizenship or an existing work visa is required

More About Gaia

Gaia exists as a transformational network to empower a global conscious community.

Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies wont touch.

We expect you did explore Gaias library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is to empower the evolution of consciousness.

The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic caf that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.

Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.

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