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Strategist, Channel Activation Marketing Manager - Louisville - 40210

Company: anthem
Location: Louisville
Posted on: June 12, 2021

Job Description:

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Location: Louisville, KY Job Family: Marketing Req #: PS51185 Date Posted: Jun 5, 2021


SHIFT: Day Job

SCHEDULE: Full-time

Your Talent. Our Vision. At Anthem, Inc., its a powerful combination, and the foundation upon which were creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

The Strategist, Channel Activation is a new role in the Omnichannel Marketing organization, reporting to the Line of Business Director, Performance Media and Channel Activation. This individual will be accountable for developing and managing paid media strategies across a modern marketing organization. The successful candidate will be an innovative, results-driven marketer with a passion for taking initiative, program management and achieving success.

You will partner with other Channel Activation and Performance Media associates to support the development of omnichannel media plans to meet aggressive campaign goals across the consumer journey, including acquisition, onboarding, engagement and retention. You will develop learning agendas and test approaches, establish KPIs and manage campaign execution across all media channels.

This individual is comfortable with ambiguity and uncertainty, and has a keen ability to adapt quickly and support others through complex situations.

Key Responsibilities:


* Collaborate with stakeholders and contribute to the success of Anthems Performance Marketing portfolio - forecasting, planning, optimization, lead distribution and campaign reporting. * Provide strategic direction to the Paid Media team and collaborate on the development of a comprehensive media strategy that may include on and offline media. * Drive break-through performance marketing strategies for member acquisition, onboarding, engagement and retention through lead generation, lead distribution and reporting/analytic activities. * Deliver and consume weekly/monthly reporting and insights on actual vs. target campaign performance including media spend, lead volumes, lead sources, conversion rates, etc. * Identify and implement process improvements for campaign infrastructure including campaign setup and execution, lead funnel management, lead and data platforms, lead tracking and reporting. * Be the key resource who knows the line of business opportunities and limitations in order to drive efficient planning and decision making. * Communicate objectives, strategies, and rhythm of the business performance results with leadership and cross-functional teams using effective verbal and written communications. * Collaborate with Analytics teams on the ongoing external and internal test and learn roadmap. * Partner with cross-functional teams to identify joint marketing opportunities and ensure cross-functional team alignment. * Support the analysis of campaign performance through key dimensions to identify optimization opportunities.


* Develop and cultivate excellent relationships with Business Segment teams, Performance Marketing Leaders and project team members. * Bring vision and passion to the development of strategic performance media opportunities and objectives. * Act with a sense of urgency; build and adjust strategic plans to deliver results to that exceed expectations. * Deal effectively with ambiguity and change by maintaining flexibility to plan revisions to support changing business needs. * Collaborate and seek out varying perspectives and alternatives paths. * Act with integrity and courage. Focus on the greater good.


* Requires a BA/BS degree; 5 years of marketing experience with emphasis in omnichannel execution with media strategy; or any combination of education and experience, which would provide an equivalent background. * Excellent communication. Ability to analyze opportunities and present objectives and desired outcomes to leadership with effective storytelling (verbal and written form). * Possess a strategic and business-forward approach. Understand how to work towards broad business objectives and navigate in an ambiguous business setting. * Results-oriented. Ability to roll up the sleeves to drive towards the key business outcomes. * Exceptional project manager. Can bring together cross-functional teams to get things done with an own-it attitude. Can recognize the opportunity and execute against it. * Relationship builder. Forms relationships and can influence decisions through compelling data and communication. * Experience with traditional and digital media. * Experience working in a matrix organization. * Prefer experience with Medicaid audiences. * A background in the healthcare industry, financial services and/or ad agency experience preferred * URAC accredited areas the following applies: Requires strong oral, written, and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills

Applicable to Colorado Applicants Only

Annual Salary Range*: $82,740- $103,425

Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

* The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Companys sole discretion, consistent with the law.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For, is ranked as one of the 2020 Worlds Most Admired Companies among health insurers by Fortune magazine, and a 2020 Americas Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at careers.antheminc.com. An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

Please be advised that Anthem only accepts resumes from agencies that have a signed agreement with Anthem. Accordingly, Anthem is not obligated to pay referral fees to any agency that is not a party to an agreement with Anthem. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Anthem.

Keywords: anthem, Louisville , Strategist, Channel Activation Marketing Manager - Louisville - 40210, Other , Louisville, Kentucky

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