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Digital Content Strategist

Company: Brooksource
Location: Louisville
Posted on: November 22, 2021

Job Description:

Digital Content StrategistRemote Papa John's International is entering an exciting period of digital transformation that aims to bring all international markets in line with the US and UK businesses. The rollout of our proprietary eCommerce web and app platform is a key technology projects that enable Papa John's and franchise owners to operate efficiently and at scale with quality and consistency---; deliver a best-in-class customer experience that is always on brand---; and contribute to profitable, sustainable growth increasing top line sales---. This temporary role within the Marketing Technology team will manage web and app content for the launch of +/- 8 new market websites and apps. Responsibilities:

  • Manage the content builds for new markets across web and app, including site build, app store content, translations, asset management and menu representation
  • Regular communication with Franchise teams, internal teams and the technical project team to ensure buy-in and update on project status
  • Work with our eCommerce provider to optimize the international site framework, with specific emphasis on International SEO
  • Work with our eCommerce provider to set up franchise access to key parts of the site via an eCommerce admin portal
  • Develop a site launch process for content, in collaboration with the PJI tech team and eCommerce developers
  • Develop a content management process for marketing campaigns, blog content and SEO-specific content
  • Support additional eCommerce development projects and integrations across all relevant markets as they launch
  • Provide day-to-day executional support for the Marketing Technology teamTop Skills:
    • Extensive experience managing content on an international CMS (Druple, EpiServer, Adobe, WordPress etc.) experience with Contentful is a bonus!
    • Experience with technology implementation or rollouts
    • Good knowledge of SEO, and international SEO
    • Proficient digital copywriter
    • Strong proficiency in Word, Excel, and PowerPoint
    • Basic knowledge of Adobe Photoshop and Illustrator
    • Excellent Project Management skills with experience using Trello, Click-Up, MS project etc.
    • Excellent oral and written communication skillsBackground:
      • 3-5 + years experience in similar digital content management roles
      • Experience in the rollout of a global site structure required
      • Experience working with development teams required
      • Experience in Restaurant or Retail Operations preferred
      • Bachelor's Degree in Marketing, Digital Marketing, Marketing Technology, Web Development, Communications, or related field preferred
      • Flexibility with working hours required (our eCommerce provider is based in New Zealand)

Keywords: Brooksource, Louisville , Digital Content Strategist, Other , Louisville, Kentucky

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