Content Specialist, Brand Activation

Company: Tempur Sealy
Location: Lexington
Posted on: May 24, 2025

Job Description:

Tempur Sealy is committed to improving the sleep of more people, every night, all around the world. As a leading designer, manufacturer, distributor, and retailer of bedding products worldwide, we know how crucial a good night of sleep is to overall health and wellness. Utilizing over a century of knowledge and industry-leading innovation, we deliver award-winning products that provide breakthrough sleep solutions to consumers in over 100 countries. Our highly recognized brands include Tempur-Pedic, Sealy and Stearns & Foster. We hire people who have a passion for helping others find their best night's sleep. No matter what stage of your career, you can build your future at Tempur Sealy!

OUR COMPANY OFFERS GREAT BENEFITS, INCLUDING:

• 
  
• Generous Paid Time Off
  
• Competitive Medical, Dental & other wellness programs
  
• Disability and Life Company Paid
  
• Retirement Plan Options
  
• Generous Employee Purchase Discounts
  
  
  Pay Range: $50,000-$71,000
  
  
  Job Summary: The Content Specialist will have a key executional role on the Brand Activation team to drive demand and interest for TSI brands, with a focus on Tempur-Pedic. This position will be responsible for supporting briefing, directing creative resources, and will project-manage marketing communications and advertising content. The Content Specialist will also assist in defining objectives and success metrics, managing agencies, establishing timelines, presenting in-progress and finished work to key stakeholders and ensuring flawless execution in accordance with brand and claims guidelines. The Brand Content Specialist will excel at working in a fast-paced environment while managing multiple deadline-driven projects simultaneously. This is a collaborative role that adds value by ensuring Tempur Sealy brands win through integrated marketing and advertising.
  
  What You'll Do (Essential Duties and Responsibilities):
  
  
  Works cross-functionally to develop content that supports brand plans and strategies, aligns to brand activation team objectives and aligns to media plans.
  Manages advertising content development and execution primarily for the Tempur-Pedic brand from agency briefing through final approval and on-time delivery to media team.
  Provides clear, timely and actionable feedback to external agencies developing content.
  Together with external agency, manages creative development and production timelines, ensuring internal adherence to timelines and mitigates risk appropriately.
  Works with downstream cross functional stakeholders, such as Retail and Customer Marketing, ensuring briefing and content output aligns to their goals and objectives, and troubleshoots or adapts as needed.
  Leads multiple projects simultaneously, driving brand integration and message consistency across consumer touch points.
  Partners cross-functionally with Brand Management, Product Communications, Retail Marketing, Legal, direct-to-consumer, and other stakeholders to ensure accuracy in communications and to keep them informed of Brand Activation-led messaging, such as awards and accolades.
  Facilitates the legal approval process for advertising content, awards and accolades.
  Conducts competitive audits and monitors competitive digital advertising activity.
  Leads monthly internal communications of Brand Activation and PR efforts.
  Supports team internal reporting preparation, post promotion and QBRs, and other share outs as needed.
  Supports the monthly, quarterly and yearly budget and planning processes.
  Perform other duties as assigned.
  What You'll Need (Qualifications):
  

  
  Bachelor's Degree required
  3 years minimum in advertising, marketing or communications preferred
  Proficient in Microsoft applications Word, Excel, PowerPoint
  Ability to travel on average once a month to agency meetings, photo/film shoots, etc.
  
  
  Tempur Sealy is proud to be an Equal Employment Opportunity and Affirmative Action employer. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type based upon race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Tempur Sealy, Louisville , Content Specialist, Brand Activation, Other , Lexington, Kentucky