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Vice President Marketing

Company: Farm Credit Services of Mid-America
Location: Louisville
Posted on: September 15, 2019

Job Description:

At Farm Credit Mid-America, we believe people are our strongest asset. We are consistently looking to hire individuals from a wide range of experience and capabilities who have a desire to serve. Currently, we have over 1,100 employees across Indiana, Ohio, Kentucky and Tennessee. BASIC FUNCTION: Reporting to the SVP Human Capital, the Vice President Marketing is responsible for the planning, development and execution of the association’s marketing strategy including marketing analytics, branding, corporate communications, and other marketing initiatives. Using both creative and analytical skills, the VP Marketing works closely with internal and external partners to meet and exceed business objectives. This role collaborates with business leaders to seek input, share information, co-create strategy, implement tactics, measure results, and seek feedback. The VP Marketing has full responsibility for developing and overseeing the annual marketing plan and budget. The VP Marketing leads, coaches, develops and empowers marketing department leaders and team members to: Utilize market research to understand the marketplace, competition, and customer expectations. Raise awareness of the Farm Credit Mid-America and Rural 1st brands, and develop and implement strategies to support each brand’s individual needs. Drive consideration among eligible customers. Help generate sales and long-term customers through supporting an extraordinary customer experience. Utilize internal and external communication channels and media to improve employee and customer engagement through two-way communication. Major responsibilities: LEAD leaders and others by: Leading strategic marketing planning and development of the annual marketing business plan to achieve business goals by collaborating with the appropriate teams. Being accountable for the performance and results of an organizational function. Leading and mentoring others, setting team's direction and deploying resources. Defining team operating standards and monitoring adherence to essential processes and outcomes for quality. Providing leadership for the marketing vision and strategies that incorporate emerging trends, tools, and standard methodologies to meet business needs. Understanding organizational roles and structure, particularly within sales delivery functions, and work to augment sales success. Pursuing an understanding of and making positive contributions to the customer experience. Exercising management authority in performance reviews, pay decisions, recruitment, discipline, and other employment decisions Achieving results by leading the marketing team, as well as influencing and collaborating with team members in other areas of the organization. Possessing technical expertise, business and industry knowledge, and process and people leadership capabilities. Directing and guiding market research and reporting findings to association leaders. Planning and operating within the marketing budget and developing and implementing the annual marketing plan. Forming policy in area of responsibility. Modeling association values, inspiring a shared vision and holding the Marketing team accountable for executing plans, preserving the culture and growing the business. Following the organization’s conduct policy, security policy and confidentiality expectations. ADAPTS by: Adjusting and executing departmental business plans and contributing to the development of functional or departmental strategies in order to meet Association objectives. Developing departmental plans, budgets and priorities that support the needs and goals of the next two to four years. Finding opportunities for application of functional knowledge, existing methodologies or acquired expertise to solve complex problems without clear precedent. Monitoring market changes and remaining up-to-date and knowledgeable of industry trends and innovations to align potential value and competitive position. Evaluating team structure, continuously seeking group efficiency and effectiveness as well as providing individuals with professional and personal growth opportunities. CONNECTS by: Building and maintaining trust as a valued business partner to help craft marketplace strategy and champion marketing support of business development. Coordinating with cross-functional leaders to make recommendations or solve problems. Providing technical direction to employees, colleagues and/or customers. Participating in the creation of plans and programs as a strategic partner but particularly from the marketing perspective. Participating in and/or serves as business sponsor for cross-functional workgroups and standing committees as appropriate. Maintaining brand strategy integrity. This includes, but is not limited to, oversight of vendor partnerships, advertisement placement, promotional materials production, media campaigns, social media monitoring and engagement, trade show presence and e-commerce. Providing operational direction that provides reliable and available delivery of association marketing programs during appropriate timeframes and high quality service to end users. Cultivating and maintaining external relationships, and participating in marketing organizations to gain industry knowledge, share information and enhance the association’s image. MINIMUM REQUIREMENTS : Education and Experience Bachelor's Degree in business, marketing or related field. Eight or more years of progressively responsible and successful experience in marketing in a multiple-product, multiple-location distribution structure, preferably in environments that deliver credit and/or financial services. Three years’ experience leading others providing organization-wide marketing programs. Demonstrated strategic planning and execution of cross-functional project work; demonstrated high level of effective team mentoring, utilizing business relationships to fully understand business needs and strong, effective collaborative relationships with business partners; and utilization of customer research, analysis and insight application. Commensurate experience will be considered. Farm Credit Mid-America is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability or any other category protected by law.

Keywords: Farm Credit Services of Mid-America, Louisville , Vice President Marketing, Other , Louisville, Kentucky

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